Evaluation

Here is a link to a website that I have used to create my website.
I have uploaded all of the questions and answers on the website to my blog as well just for reassurance if one were to go down, or something similar were to happen.

Evaluation Website Link

Final Product

Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

As I have previously said, work based learning was the best way to develop my film constructing knowledge and having to do the preliminary task was definitely a great way of learning about everything. When constructing my final product, my main aim and objective was to really show off how well I have progressed from my preliminary product to my final film opening. Furthermore, I wanted to give off a professional impression, and for any audience watching to feel like this is a real film that they could watch in the cinema.

My knowledge of more or less everything film related was pretty poor when I was constructing my preliminary and I think that this is quite evident.

Over the process I have developed my film skills and knowledge. My technological skills have really developed as I have gotten to understand the different softwares and components. For example, my editing skills have developed to become much better with being exposed to doing different things such as changing the speed of clips and using text. My audio editing skills and general camera skills have also improved because of how I’ve had to use them more so in the construction of my final product than in my preliminary task. In my final piece I had to edit the volume of the clips to ensure they all matched and it was continuous and even had to import my own audio and ensure that it fitted in with the video aspect. In my preliminary I did nothing like this. I simply left it how it was because my skills were not as developed. One example of how my camera skills have developed is by changing lenses to make sure that I got the best footage for my final piece, whereas in my preliminary I just used the standard lens. Changing lens allowed me to do things I never would have been able to do by just sticking to one standard lens, such as doing the focus pull that it seen at the end of my opening.

My knowledge of different techniques has also developed greatly from my preliminary to the final product. For example you can see the focus pull technique that I used to add effect and make the audience feel disorientated to create a paranormal and scary atmosphere. Other techniques include operating the tripod, switching focus settings on the camera from automatic to manual when necessary and much more…

Audience feedback also played a big part in the construction of my final film because it allowed me to make changes to it and develop it to make it as appealing to the audience as possible. The multiple questionnaires that I sent out and received back, face to face comments made about different elements of my film opening and even texting people to ask of their opinion are all examples of how I gained the opinions of a potential audience to make my film opening as appealing as possible. My preliminary, on the other hand, did not take any audience opinions in to account and was just made to how I wanted it to be done in my head. Audience feedback has definitely played a bit part in making my film opening as appealing as possible.

In my opinion, my preliminary was made at a basic level using only the essential techniques outlined in the task brief. Although it did what was asked of it, as I now look back I do not like at all how it is and how poorly planned it was. My final product has been planned very well with everything being documented and uploaded to my blog to aid my organisation of different things, including actors and equipment. I see a clear progression and development from my preliminary to my final piece in every way. The camera work is much more advanced and experiments with different shots/angles. The editing is more appropriate and suits the genre well. Continuity is also improved and has been taken very seriously in comparison to the preliminary. I believe that my final product is successful when I cross reference it with not only this aim of making something that showed a clear progression from my preliminary and appeared professional, but all of the aims I have mentioned throughout my evaluation.

Evaluation Question 6

Q6 from rhysward21

Evaluation Question 5

Evaluation Question 4

Evaluation Question 3

What kind of media institute might distribute your media product and why?

I am in two minds of whether to go with either a large or small distribution company for multiple different reasons. My overall aim when it comes to distributing my product would be to have it shown in as many places as possible to maximise sales and in turn profits.

I would like a smaller organisation, such as StudioCanal, to distribute my product mainly for financial reasons. A smaller organisation would not cost as much money as a large organisation, like Warner Bros., as they would not be able to offer as many services as these industry leaders. My film opening would not have a huge budget as it is, therefore using a cheaper distribution company would allow me to utilise the budget more effectively on other elements, including production, post-production and general marketing. Additionally with my production being small in itself, there would be no need at all for the services that a company, such as Warner Bros., can offer. Looking back to my aim, I think it would be difficult to achieve this with the outcome using a smaller organisation, like StudioCanal, because they do not have access to the appropriate resources that a larger organisation would.

On the other hand however, a larger organisation would be able to promote my film in so many more ways and maximise the box office returns much more. Horror and paranormal films are really popular with my target audience and a large distribution company would be able to take advantage of this. Although there would be a higher cost for using a larger distribution company over a smaller distribution company the benefits may outweigh the risks; the major benefit being a greater box office return. Again looking back at the aim for the distribution of my film opening, this option of using a larger organisation would be a much better choice because they would provide me with a better opportunity for my film to reach the most vast audience possible.

In my research and planning I found out about the different ideologies that Warner Bros. and Warp Films had, and this has played a large part in my decisions. Although Warp Films are not a distribution company, their ideologies are still relevant as a smaller distribution company are likely to have the same ideologies. 

Smaller organisations, such as StudioCanal, are going to be more in to distributing smaller films that promote inspiring and developing new/amateur film makers. This is because they work side by side with similar smaller film production companies, like Warp Films, that have similar ideologies. For example Warp Films “give freedom to artists and create artist driven content,” and this highlights that they are driven by the people they work with and not really by the money and sales aspects of film.

On the other side of the spectrum, a larger distribution company (i.e. Warner Bros.) do not focus on amateur film makers and wanting to “support creative talent”. Bigger organisations are more interested in dominating the film industry by becoming “global leaders in the creation, production, distribution, licensing and marketing of all forms of entertainment”.

When you take my aim and compare it against the ideologies of two totally contrasting organisations, you can see that it is difficult to decide which one to go with. Everyone would like to support the grassroots in the film industry and help improve the UK film industry by going with a small, independent UK film distribution company, however everyone would also like to see their film being promoted all around the world when they have chosen a large organisation. The only issue with going with a large organisation is the monetary factors, and in my case this is quite severe as I have had a next to nothing budget.

In conclusion, I have decided that I would have to use a smaller organisation to distribute my film opening. StudioCanal and similar organisations have been my choice due to the fact of a reduced cost when compared to a larger organisation, such as Warner Bros. This would mean that the final outcome of the distribution of my film opening is not going to match with my original aim; a smaller organisation will not have the resources available to be able to globally promote my film.